iDeal of Sweden


My role:


All videos for spring/summer 2019

Locations, producer and video director

Cape Town

For this client my job was to find all locations for the client’s commercial campaign in spring 2019, and also to shoot and deliver all video content. I was teamed up with Oskar Bakke who shot all the stills and in tight collaboration with the client on site we produced all needed content for online and print.

When we worked with Johan, he also went beyond the role of "solely” being a film photographer. He pre-produced our entire production in South Africa and made sure that we had an optimal location for what the production required. Once in place, he took the role of both producer and filmmaker and the result was top!

Theo Hanzon, Creative Director, iDeal of Sweden

Johan Lygrell

+ 46 (0) 709 99 35 00

Studio in Sweden

Vikingagatan 8

113 42 Stockholm


Studio in Cape Town

247 Bree Street, The Edge, unit 502 

8001 Gardens

Cape Town