Photographer & director - commercial, lifestyle & fashion
Commercial | Lifestyle | Corporate
Stockholm & Cape Town
A photographer and director with a well developed ability to evoke and capture authentic expressions, emotions and situations. Operating between Stockholm and Cape Town, running commercial campaigns and image banks for forward-thinking brands. Inspired by the pursuit to deliver timeless imagery that captivates, and bring good energy to the process.
iDeal of Sweden
Johan Lygrell is a commercial, lifestyle and corporate photographer and director mainly based between Stockholm and Cape Town.
Johan’s work is focused around authentic and transportive story-telling. Working predominantly on location and favouring natural light to capture real moments that bring brand stories to life in both stills and video. Johan’s way of working is built on trust, preferring close collaboration with the CD/AD on set to ensure high energy.
Johan’s select clients include Nike, 3, VISA, Adidas, iZettle and iDeal of Sweden.