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Photographer & director - advertising, lifestyle & fashion
JOHAN LYGRELL
I work as a photographer and director in
Stockholm & Cape Town.
The main part of my work is for big commercial campaigns, image banks or similar high end-work where quality is key. I love to shoot on location and have a well developted ability to evoke and capture authentic expressions, emotions and situations. The natural light is my best friend.
Moodboard
The world seen through my lens
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About me
Studio Stockholm
Vikingagatan 8
113 42 Stockholm
Sverige
Studio Cape Town
247 Bree Street
The Edge, unit 502
8001 Gardens
Kapstaden
I´ve been a freelance photographer & director for almost 14 years. My passions are to capture the real moments, being on location and to make shoots look stunning no matter what the circumstances are. I love the natural light and use it as much as I can, but do not dare to add the flash to make things edgy at the right moments.
My way of working is built on a lot of trust, and I love to feel involved in the whole process of a project, from start to end. I like to work close with the CD/AD on set, move on forward fast and not get stuck in unnecessary details. For me this always gives the best autentic results and pictures that tells a story.
On my client list you´ll find companies such as Nike, 3, VISA, Adidas, iZettle, Björn Borg, iDeal of Sweden and Tele 2.
My goal has always been to make shoots more personal, fun and a bit of an experience for everyone involved. If you share this passion with me please get in touch!